Thought Leadership

•   Advocated the principles and practices of Design Thinking to develop a context for iterative product development

•   Created a vision for the product based on User-Centered Design (UCD) principles

  Requirements Mapping

•   Mapped the requirements for user experience using UX interviews, inputs from the Product Owner, the home team and business analysis artifacts such as flow charts

•   Fleshed out UX requirements using a Nested Information Architecture and Conceptual Model

  Agile UX

•   Worked in 2-week sprint cycles such that UX Design Work was always done in Sprint n-1

•   Initiated and participated in Technical Discussions to unearth UX possibilities and constraints & incorporated such feedback into the designs

•   Contributed to development efforts by writing User Stories and setting the appropriate Acceptance Criteria

•   Assisted front-end developers by collaborating with them on HTML/CSS and BootStrap

  Information Architecture

•   Created a new Information Architecture of the product by using UX Conceptual Modeling based on UCD principles and scientific methods

•   Performed UX Content Audits wherever appropriate, based on Heuristics Evaluation, scientific methods and relevant Best Practices

•   Proposed an entirely new new navigation structure to enable easy access of content

•   Re-organized content using appropriate grouping and clustering logic

  Design Thinking

•   Derived User Goals through Content Audit and stakeholder discussions

•   Generated Design Hypotheses based on principles of UCD and Information Architecture

•   Engaged with developers to ensure the Technical Feasibility of proposed designs

•   Articulated the Design Logic of proposed designs to stakeholders whenever designs were presented

  Wireframing

•   Created Wireframes (Paper & pen, Balsamiq, black & white Sketch mock-ups) by integrating the output of the processes mentioned above

•   Provided the layout of the content, the structure and grouping

•   Incorporated the feedback of the team on the proposed wires

  Visual Design

•   Created the Design System for the product (Sketch)

•   This includes the Color Scheme for the product (Sketch) and the various Digital Assets & guidelines for how to use them

•   Designed Hi-fidelity Mock Ups that demonstrated how the content could be presented through an attractive visual interface

•   Incorporated the feedback of the team on the proposed designs

  Usability Testing

•   Wrote the Test Protocol and the User Tasks for Usability Testing

•   Conducted the Usability Tests (Camtasia Studio) among appropriate users of the Enterprise System

•   Administered the System Usability Score (SUS) to measure satisfaction

•   Analyzed the tests and shared the results with stakeholders

  Requirements Gathering

•   Gathered requirements through extensive discussions with stakeholders

•   Extracted requirements from power point presentations that had early concept of the product, explaining the purpose and data

  Information Architecture

•   Created the Information Model and the Relationship Model of the product to develop the Information Architecture

•   Used principles of Information Architecture to create new content structures and navigation

  Design Thinking

•   Iterated extensively with stakeholders to ensure that the solution created was appropriate for the intended audiences

•   Created Personas for the various user groups to effectively capture user scenarios and use cases

  Agile UX

•   Created and maintained a UX Backlog for the Design Tasks

•   Worked with the Product Owners to constantly refine work priorities and produced deliverables accordingly

•   Adapted Personas and Scenarios to include User Stories for Agile Management

•   Participated in Team Retrospectives and practiced transparency

  Wireframing

•   Created Wireframes (Balsamiq) by integrating the output of the processes mentioned above

•   Provided the layout of the content, the structure and grouping

•   Incorporated the feedback of the team on the proposed wires

  Visual Design

•   Created the Color Schemes for the products (Sketch)

•   Designed Hi-fidelity Mock Ups that demonstrated how the content could be presented through an attractive visual interface

•   Incorporated the feedback of the team on the proposed designs

  Thought Leadership

•   Evangelized User Experience work through sharing of best practices with stakholders

•   Engaged in stakeholder education to help create the mindset for UX issues

•   Grew to be a go-to resource person for product managers

  UX Strategy

•   Worked with the CTO and the Design team Director to create a strategic process flow for UX, unique to the organization

•   Wrote and shared a white paper outlining how UX strategy could be implemented within the organization

  Agile UX

•   Worked with the Product Team, Developers and Business Analysts to produce deliverables for 3-week sprints

•   Participated in scrum ceremonies such as daily stand up calls

  Visual Design

•   Created and managed a Style Guide for the product, with appropriate version releases

•   Designed custom icons wherever necessary

•   Worked with the print design team to ensure that the UX designs were in keeping with the branding guidelines of the organization

•   Created hi-fidelity mock ups for all the projects worked on, that were well-received by the product owners

  Multiple Products

•   Designed the end-to-end user experience for "Candidate Experience" - users who took online assessments as part of hiring process

•   Proposed a re-worked Information Architecture for admin users - those who administer such tests

•   Created a faceted search design for admin users to allow for advanced search options

•   Designed multiple UX flows for Metrics-That-Matter, an analytics app, including the dashboards for 5 different user groups

•   Created the visual design for CCSims, a Call Center Simulation app, using User Centered Design principles

•   Designed an intuitive, Generic Form Editor that could be used across multiple applications

•   Redesigned legacy reports to reflect an updated, brand-compliant interface

  UX Methodologies

•   Created designs adapting Principles of Artificial Intelligence

•   Incorporated advanced techniques like Progressive Disclosure

•   Used references like Stephen Few to create dashboard designs

•   Used standard books, online resources and expert guidance from connections made at UXPA conferences

•   Created multiple user personas and documented them using the styling guidelines for internal documents

  Accessibility

•   Worked with four national agencies and one UK-based agency to create designs compatible with WCAG 2.0 and 508 requirements

•   Created three different Style Guides and related designs for each type of known visual impairment

•   Coordinated with national and international agencies to have designs validated

  Wireframing

•   Had extensive whiteboard discussions with Product Owners to extract UX requirements

•   Used Paper & Pencil techniques wherever appropriate to propose possible design solutions

•   Collaborated with Business Analysts to critique Balsamiq wireframes produced by them

  Hi-fidelity Visual Design

•   Created hi-fidelity visual interface designs based on the latest version of the Style Guide

•   Designed a wide-variety of enterprise application interfaces - starting from simple tables and forms to metrics-heavy dashboards

  Usability Testing

•   Wrote the Test Protocol and the User Tasks for Usability Testing

•   Conducted the Usability Tests (Camtasia Studio) with in-house users to bring out the problems in legacy flows

•   Compiled the reports and shared the results

•   Obtained stake-holder buy-in for major user experience issues

  Project Management Work

•   Attended every meeting, prepared meeting minutes, shared with the team

•   Obtained time estimates for work completion from the team every meeting and followed up on those items the following meeting

•   Provided status updates to the CEO, highlighting areas of progress and areas of improvement

  Business Analysis

•   Worked with the CEO to create ER diagrams that contributed to the team's understanding of the data model

•   Created Activity Diagrams to show users' interactions with the interface

•   Wrote Use Case Specifications that laid out the various steps in any given activity, including "Sunny Day" and "Rainy Day" scenarios

•   Used Sequence Diagrams to help define Interface Protocols for developers

•   Tested the product regularly to locate bugs and communicated findings to developers

  User Research

•   Conducted several interviews with stakeholders and did ongoing research online to capture the UX needs of target user groups

•   Enumerated possible UX scenarios for the different user groups

•   Created Persona documents and shared with the rest of the team

•   Researched the competition on an on-going basis to ensure the product remains competitive at the time of release

•   Performed Content Audits at regular intervals to ensure the team stayed within scope

  UX Strategy

•   Conducted extensive Heuristics Analyses of the product based on UX standards as well as App Store Guidelines

•   Proposed an Information Architecture for the product that was based on methods mentioned above such that the team stopped changing the design every 3rd week

  Wireframing

•   Translated blocks of code into visual interface designs using wireframes (created using different types of software)

•   Used Paper & Pencil prototypes to communicate key ideas during informal discussions

•   Created lo-fidelity prototypes (Balsamiq, etc) wherever required

  Visual Design

•   Created the logo for the app, and all of its digital assets such as icons

•   Converted lo-fidelity prototypes into hi-fidelity mock ups for every screen of the mobile app

•   Created pages for the companion website and contributed to its copy

•   Designed the 1st time tour experience for new users

  Social Media Strategy

•   Worked with a Content Strategist to help write messages that reflected the goals and use of the app

•   Created official accounts on Facebook, Twitter and Pinterest and contributed to content creation to promote the app

•   Collaborated with a PR expert to create ideas and messages for PR events and promotional materials

  Business Development

•   Met with potential clients, explained the app and its uses and got them to sign on several months before App release

•   Worked with the Business Development Manager to assist with plans of bringing in select service providers

  Internship Program

•   Initiated and managed an internship program

•   Recruited interns from various local colleges and universities and managed them by providing performance reviews

•   Provided guidance on their work, assisted them whenever necessary

  Usability Testing

•   Created and maintained Facebook ads to recruit participants for Usability Testing

•   Activited personal and professional networks to find participants

•   Advertised the Usability Testing by designing a brochure and displaying it

•   Rented space in the local library to conduct the Usability Testing & conducted the sessions

•   Designed the Test Protocol and wrote the tasks for Usability Testing

•   Recorded tests using simple, cost-effective tools

•   Analyzed the results and presented the report in innovative, easy-to-read formats